New research into holiday booking trends has revealed that two fifths of Britons already have a holiday abroad booked for 2018; with those from Yorkshire & Humberside and the North West booking further in advance than any of the other UK regions.
The survey was carried out by the online travel agency www.sunshine.co.uk and 2,817 people aged 18 and over from around the UK took part; with a fairly equal number of people participating from each of the 12 UK regions. All respondents had also been on a holiday abroad in 2017. The research aimed to find out more about how prepared Britons were when it came to organising their holidays abroad.
The majority, 65%, of the people taking part in the study said that they usually booked their holidays abroad ‘at least six months in advance’ and two fifths (41%) of the total respondents said that they already had an overseas holiday booked for 2018.
In order to find out which region of the UK was home to the most organised holidaymakers, all respondents were asked how far in advance their last holiday abroad was booked (flights and/or hotel), with people in Yorkshire & Humberside making their plans concrete the earliest. In order, from earliest to latest, residents of each region were revealed to book their holidays abroad this far in advance:
- Yorkshire & Humberside – 11 months
- North West – 10.5 months
- Wales – 9 months
- West Midlands – 9 months
- South West – 8 months
- London – 6 months
- North East – 6.5 months
- Northern Ireland – 5 months
- Scotland – 4 months
- East Midlands – 4 months
- South East – 3 months
- East of England – 2 months
Anyone who booked their holiday abroad six or more months in advance was asked what they felt the benefits of doing so were (stating all reasons that applied), to which 45% said they felt they got a ‘cheaper price’ and 38% said to give them ‘something to look forward to for longer’. Those who booked 2 months or less in advance also listed getting a ‘cheaper price’ as a benefit of the timing of their booking (26%), with 22% also claiming it was ‘more spontaneous and exciting’.
The poll also revealed a correlation between the cost of the holiday and how far in advance the trip was booked, with the length of time typically increasing in line with the cost of the break.
Finally, the most popular destinations for 2018 holidays overseas, based on the respondents who had already booked their trip, were Canary Islands (21%), Balearic Islands (18%) and Mexico (12%).
Alistair Daly, Chief Marketing Officer, for www.sunshine.co.uk said the following about the findings:
“Booking a holiday far in advance can really raise your spirits and give you something to look forward to; plus, fantastic deals are often available because flights can be cheaper when they are first released and there is less demand. Booking in advance can also allow for really flexible payment options and low deposits, so you can spread the cost. There are also big savings to be had for last minute breaks though, so both options have their perks. People in Yorkshire & Humberside are clearly the most organised and eager of them all, whereas those in the East of England perhaps prefer the spontaneity of a last minute trip!”